Procter & Gamble (P&G)
The Brief
P&G sought to increase awareness and drive sales for new product launches across its brands, including Zevo, Mielle, and Fabric Care, using a comprehensive paid social media strategy. The goal was to not only generate excitement but also create a lasting impression with target audiences.
-
Pain Point 1
Low Awareness for New Launches: Ensuring products stood out in a saturated market and resonated with key demographics.
Pain Point 2
Suboptimal Creative Performance: Identifying and refining ad creatives that underperformed to improve engagement and conversions.
Pain Point 3
Inefficient Budget Allocation: Maximizing ROI while managing campaign budgets ranging from $100K to $300K per brand across multiple platforms.
-
Social Audit: Conducted a deep dive into the social presence of each brand to identify strengths, weaknesses, and untapped opportunities.
Paid Social Media Management: Strategically managed campaign budgets across Facebook, Instagram, TikTok, and Snapchat, tailoring strategies to the unique audience dynamics of each platform.
Continuously monitored and adjusted campaigns to maximize ROI and ensure efficient resource allocation.
-
Increased overall purchases by 15% across all brands.
Lowered CPM by 25%, exceeding benchmark goals and demonstrating cost efficiency.
Delivered high engagement rates, creating excitement and awareness around the new product launches.
This integrated approach ensured P&G’s campaigns not only met but exceeded objectives, addressing pain points with tailored strategies and actionable insights.
goals for P&G
For P&G, we increased visibility for new product launches, optimized underperforming creatives to drive higher engagement and conversions, and strategically managed $100K–$300K budgets across platforms to maximize ROI.
